21/12/2012

USING FACEBOOK FAN PAGES FOR BUSINESS

As you probably know Facebook is fast growing with close to one billion registered members world wide. Due to it’s vast amount of users Facebook can be the perfect platform to build publicity and brand awareness for your business.

With a Facebook fan page you can reach a global audience very quickly, if your not already involved we suggest reading this post which will help you get started with useful tips and tricks:

Why Use Facebook For Business?

Boost brands, products and services while at the same time engaging with potential new clients Build an active following of online fans and subscribers then keep them informed with latest news and announcements

A solid web presence for businesses without a budget to spend on their own website, a Facebook fan page is free and will get you up and running online quickly

Use Facebook tools to further build and promote your business pages and direct traffic back to your main website if available

Engage in direct communication with fans by sending them messages all at once or by targeting individuals or groups by location, age gender, marital status and even schedule events for people near by in the area.

Improve customer relations and connect with them through the social network

Facebook Fan Pages are nicely equipped with a good amount of analytics tools accessible by page owners.

You’ll be able to track the number of interactions your page has with fans and view key demographics.

How to Create a Facebook Fan Page:

If you already have a Facebook account for personal use then this can be linked with your business fan page. Alternatively you can setup a dedicated fan page which isn’t linked to any other form of account, to get started visit http://www.facebook.com/pages/create.php and follow the on screen instructions.

You can post all sorts of content, but the actual design and layout of your profile is the same as everyone else’s. With a Facebook Fan Page there are many different apps you can plug into them, there are a few ways you can customise what people see when they land on your Page.

The best method by far for customising a Facebook fan page is understanding FBML (Facebook Markup Language) which is very similar to HTML we use for building websites here at GetOnIT. The use of FBML is outside the scope of this post however we can provide facebook services for business if you need a little help so please contact us for more information.

GetOnIT can provide social networking services for business, including the initial setup of Facebook pages, building an online presence and integrating widget code into your already existing website. Please contact us for more information on our social networking services.

Download GetOnIT Support (Windows)

Please click the button below to download our support software, following this please follow the instructions to install.

Download Support