It’s becoming clear that social networking plays a vital role in business promotion, with Facebook and Twitter being the most popular vessels for businesses to drive website referrals. One site that is fast becoming just as popular for its accessibility and ease of use to quickly share images and promote business is Pinterest.
Pinterest, put simply, is an online bulletin board that allows its users to share images that they might find interesting and/or inspirational. Once a user ‘pins’ an image to their own themed ‘board’ that image can then been viewed and shared between other Pinterest users. Pinterest is ideal for enhancing your businesses brand image and by adding links in descriptions and titles you can drive traffic directly to your own website, or even allow users to share on Facebook and Twitter, allowing a broad coverage across all of the social networking sites that you might utilise.
Top Tips For Using Pinterest For Business
#1 Pin images directly from your website to allow users to click straight to your site. Using the ‘Pin it’ bookmarklet is a quick and easy way to do this. Go to the ‘goodies’ section of the Pinterest website to download
#2 Including a link to your website in your profile description is a great way to help with search optimisation. You can also include URL’s in an image description, providing users with a direct link to your website.
#3 Pinterest is great for enhancing your brand image, make sure you are pinning images that are relevant to your business
#4 Encourage users to share your pins – try to pin images that people are likely to find interesting. Look at what your followers like and share the most.
#5 Keywords or even #hashtags in descriptions are great for making your images easy to find for users looking for something specific.
Have a look at our Pinterest board and get started!
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