With proven return on investment we use a variety of digital marketing techniques, such as - PPC advertising, SEO optimisation, email and social media advertising to get you noticed.
Search engine optimisation is a form of marketing. It is the process of making a site or individual web pages relevant to particular keyword searches performed on search engines. In short, the better optimised the web page is, the higher the ranking it will achieve in search engine results.
Search Engine Optimisation can be a complicated process that involves good planning and plenty of research to put together an effective campaign.
Here at GetOnIT we provide an initial one on one consultation to discuss your SEO requirements and find out what sort of campaign will best suit your business, we can then advise you on the different packages and SEO services available to meet your requirements.
During our consultation we will ask you information about your business services and/or products and we will discuss your demographic and whether we are optimising for UK only, worldwide or a specific country you had in mind.
The first part of any successful SEO campaign is keyword research, after all what's the point in taking the time to optimise for certain keywords if no one is searching for them or they're too competitive?
We will perform keyword research for your business and report back to you our findings, we will suggest the most effective keywords to use in your SEO campaign with useful information like how competitive the keyword is and the monthly search volume so you can select which you deem most appropriate.
We use specialist keyword research techniques such as keyword drilling and Google keyword tools to get the most accurate and up to date results.
Access to our Bespoke Traffic Driver
Our new SEO traffic driver software developed in-house gives your website a quick boost in the search engines.
You can instantly login to SEO Traffic Driver and publish new articles and create new backlinks to your website, we only practice white hat SEO to make sure your website rank is safe with Google. Full support and assistance with getting you started.
Analytics & Ranking Reports
We use Google Analytics to send you monthly reports on website visitors and statistics.
Each month we will email you a PDF report with information covering:
- Website visitors
- Visit duration
- Keywords used to find your site
- Bounce rate
- Most visited pages
- Much, much more
Onsite search engine optimisation is when we carry out code changes to your websites files, there are various onsite SEO techniques we use to help improve search engine rank for your chosen keywords.
This includes proper use of META tags on every page, heading tags, SEF (via HTaccess), keyword prominence, correctly calculated keyword weight, image ALT tags, W3c validation, clean coding and many other techniques we like to keep secret!
Content writing, inbound links, link baiting and improvements to website structure and layout are also included in our ongoing onsite SEO services.
An important process of starting an SEO campaign is competitor analysis, whatever your business we will hunt out your competitors and spy on what keywords they are using, their onsite SEO techniques and what backlinks (if any) they have associated with their website.
When we have this information we will report back to you with our findings and explain how we can use this information to kick start an impressive SEO campaign for you.
Depending on your type of business social networking can be a very effective and modern approach to building more traffic and brand/business awareness through viral advertising.
We can configure your website to make use of Facebook like buttons, fan pages and twitter feeds to build online publicity and exposure.
We also do Facebook fan building and Twitter follower building to raise your website profile.
If you own a blog we can use ping services and RSS feeds to send your blog posts over to your social networking accounts which also contributes towards backlink building.
One of the most important parts of offsite SEO is backlink building, this is the process of getting links to your website from other websites whether via link exhange request or directory submission.
The number of backlinks we aim to build for your website each month depends on the SEO plan you choose, some SEO companies offer one off purchases for several thousand backlinks at a time - we highly advise you stay away from these black hat techniques as tempting as they sound, poor quality backlinks will damage your business and online reputation with devastating consequences.
It's important you don't exceed too many backlink requests each month as this may look unnatural to Google, here at GetOnIT we only practice quality backlink building and focus on getting high quality backlinks from reputable sources, we do not use link farms and always aim to get backlinks from websites with a high PR and Google PA.
GetOnIT have professional content writers in house, ready to start writing quality content for article submissions or blog posts which can help raise brand awareness.
Content writing is used as part of onsite SEO, content is king and the more content you have indexed with Google the better!
All our content is highly optimised for search engines and properly integrated into your website, blog or feed.
Google XML Sitemap
If your website has lots of pages or new pages and content added or changed frequently (such as products on an ecommerce website) then a Google XML sitemap submitted to Web Master Tools will help Google find these pages and crawl them appropriately.
We can create you an auto-updating XML sitemap and submit it to Google, which in turn will help improve and contribute towards SEO.
Custom 404 Error Page
Have you ever landed on an ugly white screen saying "page not found"?
A technical glitch or misspelled URL can result in a useless "page not found" message, when this happens users will generally hit the back button and look elsewhere for what they need.
We don't want users to have a bad experience so it's good practice to use a custom 404 page which will redirect users back to the website, sitemap or contact page.
People become over consumed with other aspects of SEO that sometimes they ignore the importance of keeping others on their site once a problem arises.
If you don't have a custom 404 page your missing a valuable opportunity for customer retention.
Google Webmaster Tools Management
As part of all our SEO packages we will verify your website with Google Webmaster Tools which will allow us to check for errors and potential problems with your website performance in the search engines.
We also ensure your website is configured correctly for search results, fix canonical URL issues and submit XML sitemap feeds using Webmaster Tools.
WE CREATE EXCEPTIONAL SOLUTIONS ACROSS MULTIPLE FIELDS