To PPC or not PPC? Digital Marketers in Bournemouth
To PPC or not PPC?
…really shouldn’t be a question!
Pay Per Click (PPC) advertising really isn’t as expensive as you think! The best thing about this type of digital marketing is you only pay when people actually click through to your website. There aren’t any traditional marketing methods that can guarantee such a great return on investment! In SEO (Search Engine Optimisation) terms, you are effectively paying for visits to your website rather than organically trying to earn visits, and unfortunately, organic SEO techniques have no guaranteed results.
Compare this type of marketing to your traditional methods- an advert in a local paper or on a local radio station, for example. You pay upfront costs (and these certainly aren’t cheap!) and you have absolutely no guarantees that anyone is going to respond to your ad.
Through PPC advertising campaigns you are in absolute control of the costs. You set your own budget and you know exactly what you’re getting for your money. In terms of being able to see how effective your ad is and if its worked or not, most companies can provide you with reports for you to see exactly where your money is going. Remember you don’t get charged for when people SEE the ad, only for when they CLICK on your ad. You really can’t get better than that!
Currently our favourite platforms of PPC advertising are Google and Facebook. So get more from your marketing budget- speak to us about running a marketing campaign that’s specially tailored to your business’ needs.